Trevor Carroll’s digital video business seems to function as though it were a well-scripted success story. In March, 2006, the twenty-six-year-old entrepreneur opened Reverie Arts right on cue for the industry’s busy season, allowing his clientele to double in only four months. His digital video production education at Columbia Academy, along with casting and cameraman experience, have culminated in Reverie Arts to raise the industry bar and make Trevor’s dream come true.

Tell me a bit about what your business does.

Trevor: We provide technical services, camera work, and casting for commercials. I often work as a casting director, running sessions and taping auditions. If our clients need internet postings, editing, or technical changes, I’m the man to call! We produce actor demo reels in a DVD package to showcase their skills, and I’ve produced wrestling DVDs available in the merchandise section of www.eccw.com.

Who was your first client?

Trevor: Sean Milliken. He’s had a casting company for about 10 years, and he’s my number one client. I’m on call for him 24/7.

What are some of the projects or clients you currently have on the go?

Trevor: Today I’m shooting a Dannone Yogurt commercial. I recently finished an AXE body spray commercial that was a lot of fun. I’ve been offered a really big one with Coles, a department store in the U.S.

What made you want to open this type of business? What do you love about it?

Trevor: Working with actors. I love interacting with the actors and working alongside highly experienced people. Plus I get the opportunity to edit a couple times per week, and I get to use the knowledge I acquired at school.

How has TACC assisted you with before or aftercare services?

Trevor: I’ve kept in contact with the people there; they’re open to helping me out and have been really supportive. I know they’re entrepreneurs as well, so they’ve been through this already and they’re just a phone call away.

Looking back to when you first dreamed-up this idea, tell me how far you’ve come.

Trevor: It’s been a dream come true! I get to do what I love and be my own boss. From growing up in small town Ontario to having big clients is really fulfilling!

What kind of hours did you work when you started out?

Trevor: Some days were nine to five; some were really long - 16 hours sometimes.

What about now?

Trevor: It’s about the same because summer is our busy time, but it really ranges on what the client needs. We’re shooting about two commercials a week, plus auditions, callbacks, and editing. I have an editing system in my home office, which allows me to do a lot of work from home.

What kind of growth has your company experienced?

Trevor: With summer being our boom time, it’s been really good. I would say business has doubled. I’m going to keep strong, healthy, and working hard. There’ll be a lot more growth.

Was the effort worth it?

Trevor: Totally! And TACC’s support has made things easier, better, and smoother.

Knowing what you know now, is there anything you would have done differently?

Trevor: I wish I could have done it sooner, but I’m young and needed the experience with my wife, my son, and my profession. I’m in my prime, so now is the perfect time to do it.

How do you feel about the future of your entrepreneurial journey?

Trevor: I’m really excited for the future! I think there’s tremendous opportunity for growth. There will be tones of work and a chance for international exposure with the 2010 Olympics. We’re also moving to a new office and I can’t wait to get in there and go crazy with my work. The sky’s the limit!

Reverie can be defined as a dream or daydream, making it an impossible task to find a more suitable name for Trevor’s company. As he said, “It’s like a dream come true!”