An important part of all business is marketing – often overlooked or underutilized. It doesn’t need to cost a fortune; it can be simple and straight to the point. You may be using promotional materials of printed information, websites, and advertisements. It can include events hosted or sponsored by your company, placement of products at a particular venue, distribution of seasonal items and product samples. Marketing encompasses a major part of your business, whether your business is YOU or an entire team of individuals working to get your message across. Marketing can be a great area to let the creative juices flow. Once your company’s profile is out there in the right way, people will begin to notice your brand and identify what your products and services are.

Start thinking about marketing within your company:

How is your company being identified?
Is it distinguishable from other companies?
Is your company branded so people know what it is when they see a logo or specific blend of colours?
Are you getting the right message out there?
How integrated is your marketing strategy?

In this section, over the next months, you’ll learn some tips on marketing and information and ideas to help get your message out there. How to start a marketing strategy, steps to a media kit and setting goals for your company to reach. Keep checking back for new ideas and marketing/networking events to attend as well.