E-Myth n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

More than ten years after his first bestselling book, The E-Myth, changed the lives of hundreds of thousands of small-business owners, Michael E. Gerber – entrepreneur, author, and speaker extraordinaire – fires the next salvo in his highly successful E-Myth Revolution. Drawing on lessons learned from working with more than 15,000 small, medium-size, and very large organizations, Gerber has discovered the truth behind why management doesn’t work – and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of the leader (Emperor) and the most widely embraced myth of all – that we are able to manage anyone or anything other than ourselves – The E-Myth Manager offers a fresh, provocative alternative to management as we know it. It explores why every manager must take charge of his own life, reconcile his own personal vision with that of the organization, and develop an entrepreneurial mindset to achieve true success.

www.e-myth.com