Michael E. Gerber, the world’s leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

Building on the groundbreaking principles of The E-Myth Revisited, this book presents a practical, real-world program that can be implemented in real time in your business. Developed over decades with thousands of successful clients, Gerber’s program for entrepreneurial mastery takes the popular E-Myth point of view to its completion. Beginning with the vitality of the entrepreneurial spirit and vision, E-Myth Mastery explores the critical roles of passion, purpose, and practice in the success of any enterprise.

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the basic disciplines for business success.

The E-Myth credo – Don’t work IN your business, work ON it – is spelled out here in the seven essential disciplines followed by every world class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development:

• Leadership
  
• Marketing
  
• Money
  
• Management
  
• Fulfillment
  
• Lead Conversation
  
• Lead Generation