Jay Conrad Levinson, president of Guerrilla Marketing
International, lectures around the world on guerrilla business
techniques for major companies, professional organizations, and
universities. He is the author or coauthor of twelve books in the
best-selling Guerrilla Marketing series, which have sold more than one
million copies worldwide. He lives in northern California.
THE BOOK THAT STARTED THE GUERRILLA MARKETING
REVOLUTION – EXPANDED AND COMPLETELY REVISED FOR THE TWENTY-FIRST CENTURY
“In
the marketing world, no one knows how to use the weapons of the trade
better than industry expert Jay levinson. He is living proof that his
unconventional marketing ideas work.” – ENTREPRENEUR
When GUERRILLA MARKETING was first published
in 1983, Jay Levinson was considered a pioneer with his innovative,
take-no-prisoners approach to marketing for the small- and
medium-size-business owner. Nearly twenty years and 400,000 copies
later, GUERRILLA MARKETING is now considered the bible of marketing and
entrepreneurial advice. Filled with hundreds of solid marketing weapons
and invaluable business advice for today’s marketplace, this completely
revised and expanded edition identifies:
- the fastest-growing markets for the
twenty-first century, with tips on how to reach them
- unique strategies for cooperative fusion marketing with other
businesses
- the latest programs for freelance employees and telecommuters
- up-to-date information
on the Internet and other technologies that aid the guerrilla in targeting and growing a business
- management lessons for the
twenty-first-century entrepreneur
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